Why Investing in a Super Bowl Ad is Outdated: The Power of Branding, Community, and Content

Is it just us, or did the 2023 Super Bowl Ads fall short this year? While others talk about how their favorite ads such as: Diddy in Uber One, Rakataan's 'Clueless' and a 'Breaking Bad' reunion made the ad breaks as memorable as the game. We can't help but feel like modern brands are ditching these old school methods for more impactful and long term marketing options.

The Shift from Traditional Advertising to Branding, Community Building, and Content Creation

The traditional way of advertising is becoming increasingly ineffective as consumers are becoming more savvy and resistant to traditional forms of marketing. The days of paying millions of dollars for a Super Bowl ad and celebrity endorsements and expecting a return on investment are long gone. Consumers are now bombarded with advertisements everywhere they look, and the average person is exposed to over 5,000 advertisements a day.

In this era of digital overload, it is becoming more important for brands to build a relationship with their audience, rather than just trying to sell to them. People are looking for genuine connections with brands, and they are more likely to engage with a brand that they feel connected to. This is where branding, community building, and content creation come into play.

Brand Building

Branding is about creating a unique identity for your brand and communicating it to your audience. This includes your logo, messaging, and overall look and feel. Building a strong brand helps you stand out from the crowd and makes it easier for consumers to remember you.

Community Building

Community building is about creating a sense of belonging for your customers and building a relationship with them. This can be done through social media, customer support, and events. By creating a community around your brand, you are able to engage with your audience on a deeper level and create a loyal customer base.

Content Creation

Content creation is about producing high-quality content that is relevant and valuable to your audience. This can include blog posts, videos, and social media posts. By producing content that your audience cares about, you are able to establish your brand as a thought leader in your industry and build trust with your audience.

In conclusion, modern, successful brands are those that focus on branding, community building, and content creation. These brands understand that the traditional way of advertising is no longer effective and that the key to success is building genuine connections with their audience. By putting their marketing dollars into these areas, they are able to make a far greater impact and create a loyal customer base.

If you'd like to learn more about Hiring a Branding Agency & Marketing Studio to help you with your branding, community building & content creation, book a discovery call with ICONIQ Brands.